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Nader Rabie - Is Social Media beneficial for Retail Industry ?



Retail marketing has increased day by day. There is a number of retail marketing companies that offering various services now. But they believe that marketing is an expensive activity to invest in and cannot recognize the benefits this activity can bring to their business. Social networks are now a substantial part of every marketing strategy, and the benefits of using social media are so great.
Some of the main advantages of social media for retail industry are :

Direct contact
The social media provides an environment where the customer gets an opportunity to directly contact the clients . The queries, complaints, can be attended easily and directly to the customers. This is the biggest benefit of social media because the customer directly ask about the product details , queries with the retailer. Customer can contact anytime to the retailer. Customers will be very actively engaged in social media during a promotional deal in-store and online. This will helps to make good relations with the customers.



Instant Messaging
The social media gives a constant contact which allows to pass information quickly even at any cases of crisis. The Twitter, Facebook are best example of this. Twitter is one such platform that can quickly spread the latest information. The other social media also help to communicate the important message quickly. It helps to give feedback about the product directly. Any information from customers such as feedback about a product on sales and service quality, are made available to public quickly through different social media platforms.

Promotional activities
By using various social media platforms ,it is easy for the retailers to promote their products and services since it can reach the public quickly. This is the best medium to promote our products. Social media helps to attract new customers. The social network is built systematically such that the message is communicated properly. In the retail sector, sales promotions are normally analyzed in relation to underlying factors of sales. Nader Rabie, born and raised in houston Texas and now running many successful businesses in his city. He has a great experience in Retail Business. 

Customer loyalty
The main advantage of social media is earning customer loyalty. The brand established by the promotion through social networks can be compelling for the customers to become a loyal customer for your products and services. The loyal customers are important for the future of the business, so that this category is deserving of special attention. Social media helps to builds the customer or retailer relationship betters.

Understanding market
The social media helps to understand the success and failure of the product or services in the markets along with knowledge of rivalry market which helps to enhance the business. By social media helps to increase the business sales after analyzing various factors. After analysis if there is any loss we can easily change our business strategies and implements new once. This will helps to grow your business. We can easily understand the market strategies through social media.




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